Ezizio.com – an online store to sell elderly Health-Care & Lifestyle Products
The aim of Ezizio Ventures is to create an eCommerce platform where the elderly and senior citizens can purchase products for their daily needs, healthcare items and lifestyle products. A wide range of products were available, and each product was designed to be of help to old people.As stated in their mission statement, "Growing old is a bliss", they cater to the needs of the older generation who are still young at heart and do not wish to rely on others.
What were the challenges we faced?
Clients and prospects wanted a platform to sell products to older people and senior citizens. There was a wide range of goods, including health care items and daily necessities. Due to the products' intended use by aging adults, we devised a solution that could be used by them efficiently. The website made it very easy for elderly people to find products they need.Additionally, based on the targeted buyers, we streamlined the overall purchase process to ensure quick checkout.
The solutions that we offer
At the start of the project, the center of focus was the front-end website design, which targeted older people. There were static banners on the home page of the website that customers could read easily, and they could quickly find the relevant category by clicking on the banners. Our website also featured large product icons and bold fonts that made it easy for our target audience to read and understand.Buyers were able to complete their transactions quickly because the website's navigation was easy to understand and the checkout process was quick.